Bayswater Florist Privacy Policy

Introduction

This Privacy Policy outlines how Bayswater Florist, based in Bayswater and serving customers in Bayswater and surrounding districts, manages your personal information in compliance with the General Data Protection Regulation (GDPR). By placing an order with us, you agree to the practices described in this policy. This Privacy Policy applies to all Bayswater Florist customers who order goods and services from our business, whether by phone, online, or in person.

What Data We Collect

Bayswater Florist collects and processes only the personal data that is necessary for us to provide and deliver our services. The types of information we collect include:

• Identity Data: Full name of the customer placing the order and the recipient of the flowers.
• Contact Data: Addresses, phone numbers and in some cases, contact details of recipients to ensure successful delivery.
• Order Data: Details of orders placed, including product selections, delivery instructions, card messages and special requests.
• Payment Data: Details of payment method, payment provider and transaction confirmation, processed securely through our payment processor.
• Correspondence: Any information you provide when you contact us or request assistance.
• Website Data: Limited technical information, such as IP address and browser type, for security and analytics purposes when ordering online.

Lawful Basis for Processing

Under GDPR, we must have a lawful basis to process your personal data. The main legal bases relevant to Bayswater Florist customers are:

• Performance of Contract: We process your personal information as it is necessary to fulfil our agreement with you, for example, to take and deliver your flower order.
• Legal Obligations: We may process and retain certain information to comply with tax, accounting or other legal obligations.
• Legitimate Interests: We may use your data to improve our services, manage our relationship with you, respond to your enquiries, and prevent fraud, provided your rights and interests do not override these legitimate interests.
• Consent: In limited circumstances, with your explicit permission, we may use your contact details for direct marketing. You can withdraw your consent at any time.

How We Use Your Data

We use the personal and order data that we collect solely for the following purposes:

• Processing your flower order and arranging delivery to the specified recipient address
• Communicating with you in relation to your enquiry or order, including confirmation and updates
• Managing payments and refunds associated with your order
• Handling customer service requests and questions
• Complying with applicable law, regulatory requests, or other legal obligations
• Improving our products and customer experience (for example, anonymous analysis of order trends)

Data Retention

Bayswater Florist retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements.

Order details and related customer information are usually retained for up to 7 years to comply with legal and tax requirements. After this period, records are securely deleted or anonymised unless we are required by law or regulatory obligations to retain them for a longer period. If we have collected your data based on consent for non-essential purposes, we will delete this information upon your withdrawal of consent or when it is no longer required.

Use of Processors and Third Parties

Bayswater Florist may use trusted third-party service providers (processors) to process personal data on our behalf. Common examples include payment gateways for processing orders, couriers or delivery partners, IT service providers, and website hosting companies. All such third parties are required to act only on our instructions, maintain the security of your data, and comply with GDPR.

We do not sell or rent your personal data to any other business or third party. Your data may be disclosed if required by law, court order, or regulatory obligation, or to protect the rights, property, or safety of Bayswater Florist, our customers, or others as required or permitted by law.

Your Data Protection Rights

Under GDPR, you have several rights regarding how we handle your personal data:

• Right of Access: You can request confirmation of whether we hold your personal data and receive a copy of the data we hold about you.
• Right to Rectification: You have the right to ask us to correct inaccurate or incomplete information.
• Right to Erasure ("Right to be Forgotten"): In certain cases, you may request that we delete your personal data.
• Right to Restriction: You can request the restriction of the processing of your personal data in specific circumstances.
• Right to Data Portability: You may request to receive your data in a, commonly used, machine-readable format or have it sent to another data controller.
• Right to Object: You have the right to object to our processing of your data in certain situations, particularly direct marketing.
• Rights related to Automated Decision-Making: Bayswater Florist does not carry out automated decision-making that significantly affects individuals.

You can exercise your data protection rights by contacting us. We may require proof of your identity in order to respond to your request. We aim to respond to all valid requests within one month. If you are unhappy with how we use your data or respond to your requests, you have the right to lodge a complaint with the relevant supervisory authority.

Security of Your Data

We take reasonable administrative, technical, and physical security measures to protect your personal data from loss, theft, misuse, or unauthorised access, disclosure, alteration, or destruction. Access to your personal information is restricted to employees and processors who need to know the data to fulfil your order or provide business services.

Children's Privacy

Bayswater Florist does not knowingly collect or process data from children under the age of 16. If we discover that we have unintentionally collected such data, we will promptly take steps to delete it from our records.

Changes to This Policy

Bayswater Florist may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Significant changes will be communicated by notice on our website or at the point of order. We encourage customers to review our Privacy Policy regularly.

Contacting Us

If you have questions about this Privacy Policy, how we handle your data, or wish to exercise your data protection rights, please contact us directly. We are committed to assisting you and upholding your privacy rights.